Pencil on Paper Studio is a full-service Brand Engineering studio with a focus on fashion and consumer goods. Our mission is to inspire, create and collaborate on original and distinct concepts.

We are a collective group of conceptual thinkers, fashion designers, merchants, fine artists, graphic artists, copywriters, stylists, digital photographers, story tellers and trend-romantics who have come together through the common love of creativity.

The act of putting Pencil on Paper is how everything starts for us - a brainstorm, a logo, a concept, a story, a thought or a sketch. Pencil on Paper is the foundation of every creative process…Founded in early 2008 on the platforms of Brand Engineering and Creative Therapy, The POP Studio team is constantly traveling the globe to collect inspiration, identify opportunities in the marketplace or to simply find that next big idea.

Webster’s definition of engineering – the planning, designing, construction, and management of machinery, roads, bridges, etc.

Our definition of Brand Engineering is taking a powerful idea and turning it into a successful brand by planning, designing, constructing and managing a clear and original concept. We love to get involved early in the process of building a new brand. The brainstorming stage should always be electric and inspiring. The idea of rolling up our sleeves, putting pencil to paper and turning a client’s vision into reality is why we created this studio.

Our creative services can be as specific as creating a distinct corporate identity, or as comprehensive as building the entire visionary blueprint to launch a new brand into the marketplace. We are interested in creating legacy brands, and we understand that behind such businesses lie a dynamic story and strong conceptual foundation. Our team of experts facilitates full-service and custom-tailored creative packages to address our clients’ needs. We have the experience of being at the creative helm of billion-dollar brands and we know that all pieces must come together for your business to thrive. From building brand books, to product design and art direction, we have the knowledge, passion and creative ability to deliver results.

In addition to our Brand Engineering services, we also provide Creative Therapy for existing brands in need of fresh eyes and expertise. There is a creative solution to all commercial problems and through intense analysis of a brand’s DNA (history, image, marketing, product offering, positioning and competition) we develop a plan to heal, rejuvenate and ignite their business. If a brand is broken (or has lost it’s way), we act as the “Brand Doctors” by diagnosing the fundamental issues and developing a clear roadmap of actionable directives to get the brand on the right track.

Ultimately, the key to success is a clear and unwavering vision. By working closely with our clients to identify their brand’s distinct heritage, we expose its Intrinsic Soul and define this compelling vision. We also believe “the perfect marriage of art and commerce” is the poetic goal for any mature business, but when things need fixing, we know that good art drives commerce! The ultimate goal is to realize a brand’s creative potential and thus maximize its success and return. We get a huge buzz off of large economic returns and seeing beautiful concepts take flight!

The POP Studio & Brand Sense Partners –Through a long-term strategic partnership with Brand Sense Partners (BSP.com) we have launched an innovative new business model to incubate, launch and acquire established brands and new concepts alike. This partnership combines The POP Studio’s brand engineering platform with BSP’s investment, management and incubation capabilities. This marriage of art, imagination, strategic relationships and business management provides a launch ramp for dynamic concepts in the fashion and consumer goods markets.