Project:
Penny Stock is designed, developed and artistically directed by POP Studio staff. The concept is a byproduct of the current global recession that we are climbing out of, a clever reaction to the downturn of the global marketplace. The brand is conceptualized and designed by John Moore & Michael Abbey and the idea is simple – iconic style offered at true value equals the new modern day status symbol. Currently you can find Penny Stock at better retailers in the USA, Japan, Canada and Australia (and soon to be Europe). And we are all anxiously anticipating “Pretty Penny”, our women’s counterpart, for Spring 2012.
Press:
“With menswear label Penny Stock, founded last Fall by John Moore and Michael Abbey, the red cent is transformed into a sartorial status symbol.”
-Erin Magner, Nylon Guys, January 20th, 2011
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Product Design
Details
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Signage
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Guest: Matt Sohl
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Merchandise
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Collateral
Website
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Signature Logo
Signature Logo Type
Stationary
Modern Amusement
Seasonal Concept
Concept & Inspiration
Color Concept
Go Campaign






