Project:
John Moore was retained by the experience-marketing firm PGW (Promo Top 100 Agency) for the role of “Brand Doctor” in their initial bid for the AMP Energy Drink account for PepsiCo. John consulted on the branding, market positioning, consumer profile and image of AMP Energy Drink for PGW, sifting through all the relevant market research to help create a compelling branding blueprint for AMP Energy. The result was a successful series of PGW Team presentations to PepsiCo. and BBDO account executives resulting in PGW ultimately winning the coveted AMP Energy Drink account above other industry leading agencies.

Testimonial:
“PGW engaged the Pop Studio to help respond to AMP Energy’s 2009 Grass Roots campaign RFP. During the initial pitch phase, John acted as an integral member of the PGW team and provided keen insight into the lifestyle of AMP’s target demographic (male 18-24). John’s expertise was critical in identifying the final tactics and strategies that we presented to the AMP brand team. In the end, John’s involvement helped tip the scale in our favor to win the business over 10 competing best-in-class agencies.” - Russ Jones, PGW President



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