The POP Studio

some nice words for the weekend…

from article: http://www.shop-eat-surf.com/news
Quiksilver Girls

Quiksilver has been working on this new range for a few years, Bob said.

Roxy has had a lot of success – today it’s over $500 million business – and it appeals to a 12 to 16 year old girl, and her younger sister. The line is bright, colorful and perfect for the girl next door.

For awhile, the company tried to “age up” the brand, but that wasn’t a good fit.

So it came up with Quiksilver Girls for the 16 to 20/24 year old. But because of its debt load and the impacts of the recession, the company wasn’t ready to staff up to create a new line.

So it turned to an outside design team at The Pencil on Paper Studio, headed by John Moore.

That team spent a lot of time at Quiksilver, going through the archives and meeting with people. What they came up with “blew our minds,” Bob said.

“It was so spot on,” he said, and took into account Quiksilver history and what the brand stands for, he said.

Outsourcing design was done first out of necessity, but now Quiksilver is so happy with the results, POP Studio is working on other projects for the company, Bob said.

The response so far to the new Quiksilver Girls in both the U.S. and Europe has been very good, Bob said.

Penny Stock @ OAK NYC!

check it out - so cool!
OAKNYC

Check out Penny Stock on Valet

Classic style at a good value. Not a bad philosophy (and one we here at Valet certainly agree with). So we’re pleased to introduce Penny Stock, a new west coast label that’s just landed at Seattle’s Blackbird. The line focuses on staples of America’s past—think chinos, blazers and button-downs—updated to feel right today. And, best of all, at prices that rival a mass retailer. If a particular pair of popular tab-front pants are a bit out of your price range, Penny Stock’s version is your best bet. Blackbird’s discerning owner and buyer Nicole Miller is clearly a fan. “We’ve come to a point when many brands are putting out the same basic products but with prices all across the board,” she says. “The Penny Stock guys went out and created quality products that are style relevant, that fit great and are at a price anyone would love.”
Check it out HERE

get your penny stock from 80’s Purple

“Penny Stock clothing brand, the ‘buy now’ stock: we have here a quality made menswear collection of classic styles at a price that’s just right; perfect timing. Penny Stock offers staple fashion pieces that will fit right into your wardrobe now and for years to come. Our fall 2010 lunch offers a solid collection of oxford shirts with more to come.”
shop 80’s Purple HERE

Teen Vogue and Quik girls

see whole story HERE

Penny Stock @ Blackbird

One of the best men’s stores on the west coast, Blackbird, just featured/styled Penny Stock on their super blog!
See all the looks HERE

Penny Stock Chambray Striped Shirt… $58

Penny Stock Penny Chambray Shirt… $58

Penny Stock Penny Oxford Stripe Shirt in blue/white… $58, Penny Pant in navy… $78

Penny Stock Penny Oxford in white… $58, Penny Pant in navy… $78

Penny Stock Penny Gingham in blue/white… $54, Penny Pant in navy… $78

Penny Stock Penny Pinstripe in blue… $54, Penny Pant in navy… $78

Penny Stock Penny Twill in khaki… $78

Penny Stock Penny Polo in navy… $38, Penny Pant in heather twill… $78

Penny Stock Penny Polka Dot in navy… $54, Penny Pant in heather twill… $78

Blackbird blog: helloblackbird.blogspot.com/
SHOP at Blackbird HERE

more Quik in the news…

“Quiksilver is embarking on an ambitious segmentation strategy to reach young women who may have outgrown the Roxy brand…”
source: www.shop-eat-surf.com

Penny Stock on the cover of WWD!

link to WWD

Hi Quiksilver gals….

944 has some more fun pics from the Quiksilver Girls launch party!

Welcome to Found Market

Get ready for Found Market! POP Studio is just wrapping up another great project that spread our wings into the world of interior design - but in a fresh, new, and global way.

Meet Scott and Alex, the creators/owners/designers of Found Market - they even have a great blog too! The POP crew worked with Scott and Leslie to design a site and materials that function custom to their design services in an easy and as POP always does….perfectly designed way!

Visit Found Market HERE to start your custom, personal interior design experience!

Quiksilver Girls Launch Party

“Quiksilver Womens launched their new juniors’ line and, of course, featured a gaggle of beautiful models. Photo: Wire Image”
These gorgeous ladies sported the new collection while tossing around beach balls and mingling with the crowd down in Huntington Beach!
Source: Surfline

Penny Stock avalible at Urban!

Penny Stock is featured in the just out Early Fall Urban Outfitters August 2010 catalog!
View catalog online HERE

Hooray Penny Stock….it looks so good styled with the rest of Urban’s collections!

above: Penny Stock Button-Down Shirt $58

above: Penny Stock Polkadot Shirt $54
Shop at Urban Outfitters HERE
Penny Stock website